Can you give an suggestions or a tool for a first time media buyer who doesn't want to spend too much time on giving learnings to pixel, on how to optimise campaign faster?
Thanks, Rohit, for sharing such insights; point number 2 resonates the most with me, ensuring the quality of our placement can effectively improve efficiency. Especially on youtube ads, display networks can be a big waste of money. I can add that excluding kids' channels if it is irrelevant will save a tone of wasted budget.
Hey Rohit, thanks for the gyan!
Can you give an suggestions or a tool for a first time media buyer who doesn't want to spend too much time on giving learnings to pixel, on how to optimise campaign faster?
Also another tip regarding excluding display traffic.
Despite following this step, sometimes due to quality of the creative your campaign can still attract display traffic.
PS- its not a foolproof tactic
Thanks, Rohit, for sharing such insights; point number 2 resonates the most with me, ensuring the quality of our placement can effectively improve efficiency. Especially on youtube ads, display networks can be a big waste of money. I can add that excluding kids' channels if it is irrelevant will save a tone of wasted budget.