🔥The Performance Marketing & Growth Newsletter #7

3 Actionable Ideas + 2 Learning Suggestions

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My 3 actionable(no gyan) ideas

1. Exclude converted customers from your audience sets.

   1. Facebook Ads: Use Dynamic exclusions or schedule bi-monthly calendar reminders to exclude from the audience manually.
      

2. Know benchmarks for CAC.

   1. Your CAC of brand search campaign is your benchmark CAC

   2. If the expectation is that overall CAC should be better than your brand search cac, then work to fix the biz model or product first or reset the expectation

   3. Read this for more context.
      

3. Have at least 60% white space in the LP

   1. Run an experiment where you can have the max white space possible in the first fold of LP to improve the conversion rate.

   2. Remove everything that’s not a gamechanger.

   3. Reference.

BONUS

• Extensively use the inbuilt tool of google i.e. Graph Overview Section(card) for analysis. Read this to understand the use case.

  

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My 2 Learning Suggestions

1. Including negative terms in headlines drive more clicks
   

2. Build an objection smasher in your landing pages by Dave Gerhardt.

   1. https://www.drift.com/blog/why-customers-quit-drift/

   2. https://monday.com/blog/reviews/monday-com-alternative/

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