✅ Imp Audits, Adsets in Learning, & More..
5 Actionable Ideas + 3 Learning Resources...
5 Actionable Ideas To Implement Next Week:
FB ads: Check which adsets are still in learning? Is it limited by learning due to a lower budget or stricter bidding strategy? Have you put “enough” budget to get at least 50 conversions in the week? What’s the action step to move the adset out of learning in the coming week? Learn more.
All channels: Audit all ads running on FB or Youtube. Does the description, title, headline or primary text in sync with the content? Regular audits are super critical to be on top in performance marketing. Create a calendar invite for yourself to remind you of the next audit.
Search Ads: Experiment with one campaign where you segregate keywords into 2 adgroups: phrase match and exact match adgroup. Bid aggressively for the exact match adgrop. Do put negatives of exact match keywords in phrase match adgroup. See if this improves overall performance. Learn more
All channels: Ask yourself 3 questions for your paid campaigns for Jan. Wins? Improvement Areas? Plan for Feb?
All channels: Audit all the experiments and a/b tests that are running this week and ask, “Is the data enough to make a conclusion?” If yes, stop the experiment & take the call. If not > define an evaluation date for this experiment and put it in your calendar.
3 Learning Resources
3 Creator trends in 2023 - by Youtube Folks.
Learn “First Frame Rule” to make better creatives.
Movie Recommendation: Steve Jobs
Learn how to do ruthless execution - super critical in the performance team
Be unapologetically weird!
Great ad copywriting lessons.
Book Recommendation: Power of Moments by Chip Heath.
Action: Recognize your team members > helps build great moments for them
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