🔥 Convert Traffic, Test Abs Top, LP flow & More...
+ 5 Free Learning Resources | Edition #8
My 3 Actionable Ideas (no gyan)
Experiments to figure out the right way to convert the traffic
Free lead gen(free consultation) Vs Paid Lead Gen(Rs 49 Webinar)
1:1 teleconsult vs 1:1 video consult vs 1:many sessions
Freemium vs Free Trial
It will also help you to figure right call to action to use in ads.
Check this out to learn more.
Test Abs Top Impression Share % for better ROI in Brand Search Campaigns
Give this value to be at 95%
Check this out for more context.
Don’t keep the same landing page flow in both high and low-intent cohorts
Keep high friction landing page flow in Low intent audience.
Keep low friction landing page flow in High intent audience.
Check this out for more content.
My 3 Learning Suggestions
Confused about DBM, DSP, SSP or DV360 . Check this out.
A Twitter thread on optimizing for [Brand] + [Query] kws.
One book that most impacted your career: Answers from 70 entrepreneurs.