🔥 The Performance Marketing Newsletter #11

Reduce CAC & Scale Revenue with 3 Actionable ideas & 3 Learning Suggestions :)

---

My 3 Actionable Ideas (no gyan)

1. If you have a Youtube Ad video’s creative whose cost per conversion is higher only because of higher CPM( rest click to conversion % & CTR% is decent), then test a shorter duration of the video. It may help reduce your CPM

   1. Reason: CPM and Duration of the video correlate. Check out
      

2. Always keep a reoccurring check on the below 2 items

   1. Spends split % among cities you are targeting. (relevant for all channels, esp FB)

      1. FB - As you scale a specific cohort, it may happen after a certain scale, spends may shift to cities beyond what you have targeted.

   2. Spend split % among placements(relevant for all channels but esp YouTube)

      1. YT - It may happen as you scale, as the spends may shift to the Display network. Keep a close eye on it as you can’t exclude GDN in the campaign settings.
         

3. Improve landing page conversion rate by at least 30% just by staggering your form fill.

   1. Before: If you ask 5 fields in your landing page, i.e. name, phone, email id, city, pincode (these fields are just for example sake), then…

   2. After: test a landing where you ask fields in a staggered way, i.e. first ask 3 fields(name, phone and city) and capture the information and then ask the remaining 2 fields (email and pincode)

   3. Do note - Pixel you will optimize for will still be after all 5 fields are submitted. It shall help the ad account to show ads to folks who are more likely to fill 5 fields but still capture leads who drop off after entering 3 fields.

---

My 3 Learning Suggestions

1. The ultimate guide to SEO - podcast with Ethan Smith

   1. It shall give a decent perspective to performance marketers on SEO as a lever for growth.

2. Examples of high-performing landing pages by the Demand curve.

3. A tool for better thinking - a collection of thinking tools & frameworks.

---

That’s all for this time.

Let me know if you want me to cover anything specific about performance marketing and growth.

You can always reply or comment. I will be more than happy to include it in my next editions.

Thanks
Rohit ❤️