Nykaa Case Study, Brand Search Ads, Social Media Content & more.

+ 3 Learning Suggestions | Edition #9

---

Nykaa Case Study

• You can download the Nykaa Case Study PDF here.

• The link to the Google Case study on Nykaa is here.

• The link to the official publication on Geo Experiment is here .

---

My 3 Actionable Ideas (no gyan)

1. Always run search ads on your brand keywords! Even if there is no competition.

2. Check for search terms with [Brand] + [Query] and see if you want to have the same ad and lp that appears even for the [Brand]. If yes > great. If no > change it now.

3. Make your social media content more about your user than you and your product!

   1. Empathize the problems your TG faces.

   2. Add loads of value to them. (read Jab)

      1. Something they can apply right away and get some results.

   3. And occasionally sell your services(read hook)

   4. Now do Jab, Jab(*1000 times), and then hook - coined by Garyvee.

---

My 3 Learning Suggestions

1. The Barbershop Podcast with Mukesh Bansal - How he built Cultfit & Myntra

2. Arrive at the core benefit of a product with Dimensionalization.

3. Don’t want to spend on expensive A/B test tools? Learn the right way to do the desi A/B test.

---

That’s all for this time.

I would love to know about you and what kind of projects you are working upon.

Do reply to this mail, and I would love to know you more :)

Thanks
Rohit