My top 10 articles, Know your limits, & more...

2 Actionable Ideas to implement + 5 Learning suggestions.

My 2 Actionable Ideas

1. Start investing to know the upper limit of all your ad platforms beyond which the ROI won’t make sense(if you increase spending)

   1. Start experimenting by increasing some budgets in each of your ad platforms to test the limits.

   2. Put the budgets to explore new audiences and test the upper cap of current audiences.

   3. Note: Only relevant for matured advertisers with an overall monthly budget greater than 30 lakhs.

2. Increase your landing page conversion rate by bringing the qualified traffic to your LP

   1. Check the form-fill rate for all your ads for a particular audience.

   2. There must be 1-2 ads whose form fill rate will be higher than others.

   3. Understand any pattern in the ad that may be attracting more qualified traffic.

   4. Build your next ad to include this pattern.

   5. Note: While doing this analysis, ensure your landing page should mean equal to all ads i.e. LP should not be specific to those 1-2 ads(with better form fill rate) only otherwise, the analysis will be skewed and not correct.

Generally, I share 5 actionable ideas. This week, we need to be happy with 2.
Don’t want to force fit :)

---

My 5 Learning Suggestions

1. Start measuring %Actionable Items Executed than # of books read.

2. Read my top 10 articles on Google Search ads.

3. Great Twitter thread on reducing churn.

4. 6 Principles to win ATL campaigns by Arindam Paul

5. Good ads are not always on the brand by Aakash Gupta

But I made up for the shortfall in actionable ideas with more learning suggestions :)

---

If you love this newsletter or have any suggestions to make it better, please reply to this mail.

I read and reply to every mail :)

Rohit