Instant Org traffic, Abs Top Imp. Share %, Health Report & more

My 5 Actionable Ideas + 12 FB Hacks + My 3 Learning Suggestions

My 5 Actionable Ideas:

1. Run Search Ads for your Blogs that are Organically Generating Revenue.

   • Go check your blogs that are already generating some revenue organically

   • Input keywords in search ads that are bringing traffic to the blog right now.

   • Landing page to the search ads will be blog itself.

   • You have just put your blogs on fire :)

2. Get Instant Organic Traffic in a Few Weeks (you will surprised :P)

   • Step 1: Filter Kws where you are ranking in Pos 1 to 20.

   • Step 2: Further filter Kws where feature snippets feature is available

   • Step 3: Optimize your content to start appearing on featured snippets.

   • Note 1: Priortize kws with high search volume and low keyword difficulty.

   • Note 2: You can even start expanding beyond Pos 20 to target more kws.

   • Refer this post for context

3. Build Health Report for Your Google Search Ads

   1. You must know what % of your spends are going to kws that has Quality Score (QS) <= 7

   2. Optimize QS for keywords that has highest spends and lowest quality score.

   3. This is your lowest hanging fruit to optimize search ads.

   4. Refer this post for context
      

4. Check Abs Top Impression Share % of Brand Kws in Search Ads

   1. It has to be above 95%. If not > diagnose and fix.

   2. Mostly the solution will lie in the bidding strategy.
      

5. And how about Abs top impression share % for Core Category Kws in Search Ads?

   1. If you are optimizing for CAC, it may happen that abs top impression share % is less than 90%. And that’s fine.

   2. But do note: at times, you also want to built awareness among investors. And, #1 position certainly builds a strong perception. Hence, think if you want to optimize for it.

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12 Proudest Facebook Ads Experiment/Hack

I did a post last week on Linkedin to ask for everyone’s proudest experiment (or hack :P) in optimizing Facebook Ads. And there were goldmine of best practices shared. I have also bookmarked a few to experiment this week. Profiles of all marketers who contributed to this can be found at this post. Btw, I have collated all of it below(it is exactly in their words)

1. Try square & portrait video ads with length between 6-10 sec, better if it shows the speaker’s face - by Ankit Sharma.

2. Upload a custom thumbnail for these video ads, not a custom static but actually a still from video where it looks someone is about to say something - by Ankit Sharma.

3. So we were partnering with an influencer to get some content for our ads. We asked the influencer to join our business manager and we ran ads from her page instead of ours. The CPMs were much lower, the ads got great engagement and we reached more than twice the number of people we had anticipated - by Aakash Balgane

4. Used advance placement and was able to bring down the CPL from ₹1600 to ₹700 in a month - by Mukesh Kumar

5. Put the desired audience keyword in the creative and FB does magic! We did try that for many professions like Teachers, Doctors, Lawyers etc. FB has become so intelligent that we were able to target Gram Panchayat Sarpanch also with just keyword on the creative! - by Meher Chaitanya

6. Used top performing ad's communication in app push notifications, and most engaging content in the app to make more ads! - by Surdeep Singh

7. 10% Lookalike of website conversion audience worked way much better than 1% - Amna Danish

8. If you're doing influencer marketing, consider cropping a 10-15 second video of the influencer discussing the unique selling points of your product and using it in your Facebook ads. By doing this, you can reduce the cost per result (CPR) by up to 40%. This approach not only creates brand awareness and builds trust with your audience, but it also increases the likelihood that they will engage with your ad creatives. - by Harihara Prabhakar

9. Open campaign with an event optimised for the desired goals generally works better than having a campaign with a custom audience that consists of a list of users who have done a particular event - by Harihara Prabhakar

10. Recently shifted to reels from static images/carousels. CPl and CAC reduced by 50% and is still decreasing. We also started getting good number of DMs and comments on those ads which we are able to convert into customers. - by Dwij Kumar

11. For ecommerce websites I worked, we did dynamic remarketing using a feed. I just targeted last 5 day non converting visitors. The campaign doesn't need any changes once setup. Bcz you get lot of new people everyday. Gives ROI. Works like a flywheel. - By Pranay Aluria

12. Once we did video ads but didnt see results. CPAs were very high. But then we retargeted those users with other video ads and other creatives. Overall cpa came down as compared to before. - By Pranay Aluria

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My 3 Learning Suggestions

1. Checklist for building effective video ads by Youtube

2. Decent example (by semrush) to build landing pages for search ads campaigns that are bidding for competitor keywords. Check how they showed difference from competitors in two aspects:A. Product features B. Customer Reviews.

3. Make you words come to life. - For better copywriting by Samantha L.

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Moreover, please also do reply to this mail. I would love to connect with you.

Thanks
Rohit