📘Free Ebook: Marketing 101 for Performance Marketers
10+ Marketing Principles to Build Solid Marketing Foundations.
Here is the link for the ebook.
If you don’t have much time, out of the 14 key concepts I have shared in the ebook, do go through below 3 without miss (these are my fav ):
No7: Perceptual Maps
It is a visual representation used in marketing to show how consumers perceive a brand, product, or service relative to competitors.
No10: Growth Share Matrix by BCG
It is a strategic planning tool used to help organizations evaluate the relative profitability and potential of different business units or product lines. This framework categorizes business units or products into four quadrants (stars, cows, question mark and dog) based on their market growth rate and relative market share.
No 11: Ansoff Matrix
It categorizes growth strategies based on varying levels of risk in relation to new or existing markets and products. The matrix has four quadrants: marketing penetration, product development, market developmentt and diversification.
Next 3 to read : Porter 5 forces + Value Proposition Canvas + Innovation adoption Curve
This doesn’t mean others are less important. Ex: Understanding STP, 4 Ps, 5 Cs etc are core of marketing. Hence, do give it a read.
I hope you like it.
For more resources > do scroll down.
Link: https://drive.google.com/file/d/1Ux3-VHMSDGjb7vb75DLAsXstXqtLh-42/view?usp=drive_link
Resources
Free: Performance Marketing Resources - Case Studies, Ebooks etc.
Paid: Course on Cracking Performance Marketing Interview
Whenever you feel ready, check out my course on cracking performance marketing interviews. There are 2 core sections: how to get interview calls(both inbound - cracking LinkedIn game & outbound) + cracking interviews.
It’s designed to cover case studies, problem statements, and assignments asked during interviews.
The best part > it comes up with a 100% Refund policy if it’s something you didn’t expect. But it won’t happen > 0 refunds so far!
That’s all from my side.
I really hope these resources add value and help you become better at your craft.
You can always DM me on LinkedIn. I try to reply to every message :)
I wish you the best.
Rohit ❤️
Machate Raho!