▶️ Crack Youtube Ads, Build Content led Growth & more..
5 Actionable Ideas X 3 Learning Resources.
5 Actionable Ideas:
Experiment & build Youtube Ads as your acquisition channel
Have a broad audience with relevant constraints at the demographic level
Input daily budget as CPL(on other platforms)*8.
Scale in March’23?
Don’t scale in channels that have the lowest CAC in Feb
Scale in channels that will have projected CAC as lower after scale in March
Know tipping points for your channels.
Optimise your search campaigns for consideration & awareness Kws
Don’t input the same conversion LP as those of conversion kw
Check the search intent of the KW and build an LP according to it.
Write your own ad copies
Do the analysis of the best and the least working ad copies. And then, write 2 copies for static ads + 1 script for your video. Get feedback and polish it. Build and run it.
Figure content led- organic growth
Most often than you have to place some long-term bets now. Where does your ideal customer spend most time digitally? How do they discover your brand or your category? Can you then create content on those platforms? Ex: YouTube, Blogs etc. Figure if you can build a person/educator-led brand. For more context
Bonus: FB: Let your least-scaled creatives perform.
Have one adset defined where you just test all your least scaled creatives.
If it works, scale that creative in other cohorts.
3 Learning Resources:
Great article on how to make career decisions
The Science of Setting & Achieving Goals | Huberman Lab Podcast #55
My Personal Notes on Doglapan by Ashneer Grover | Must Read!
Btw, here is a glimpse of the Free workshop I did on “Math 101 in Performance Marketing” last week.
To get the free invite for the next session >
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