Books Recommendation: For Performance Marketers & Growth folks
I have personally read these sets of books, made notes, and applied them in real-world business scenarios.
Hence, this curated list(from many other books) is 100% from my experience.
And it’s not just any random list.
Here we go:
⭕ Business
1. Blitzscaling by Reid Hoffman
2. The Lean Startup by Eric Ries
3. The CEO factory by Sudhir Sitapati
4. Anything you want by Derek Sivers
5. The Go-Giver by Bob & John
⭕ Growth
6. Hacking Growth by Sean Ellis
7. Explosive Growth by Cliff Lerner
8. Traction by Gabriel Weinberg
9. Master Growth Hacking by Apurva Chamaria
⭕ Ad Copywriting & Content Marketing
10. Influence by Robert Cialdini
11. Persuasion by Robert Cialdini
12. Consumer Behaviour by S. Ramesh Kumar
13. Fast, Cheap and Viral by Aashish Chopra
14. They Ask you Answer by Marcus Sheridan
⭕ Leadership & Managing Teams
15. The High-potential leader by Ram Charan
16. Execution by Charles, Larry & Charand
17. HBRs 10 Must Reads on Managing People (vol 1 & vol 2)
18. High Output Management by Andy Grove
19. HBR'S 10 Must Reads: On Teams
⭕ Essential Finance Fundamentals
How Finance Works by Mihir Desai
HBR Guide to Finance Basics for Managers
Bonus:
⭕ Professional Development
1. So Good They Can't Ignore You by Cal Newport
2. Extreme Ownership by Jocko Willink
3. Show Your Work by Austin Kleon
4. Deep work by Cal Newport
5. HBR's 10 Must Reads on Managing Yourself
⭕ Personal Development
1. The Miracle Morning by Hal Alrod
2. The Almanack of Naval Ravikant.
3. Atomic Habits by James Clear.
4. Can't hurt me by David Goggins.
5. Siddharta by Hermann Hesse.
I will soon share my notes on some of the above books.
I hope you find it useful.
Thanks
Rohit