🔥 13 New Year Ad Ideas [Static + Video]
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Static Ads
Ad 1: New Year but same {problem statement}
Ad 2: Best X of 2024 with Sales Messaging:
Showcasing end-of-year prowess:
Ad 3: Offer based: “Lowest Price of the Year” / “Lowest Price in Last 365 Days” / “Our Biggest Offer of the Year Start Now”:
Ad 4: Offer Based: “Last New Year, this offer was sold out in 16 hours”
Ad 5: New Year Resolution Based:
Messaging
My 2025 New Year Resolutions
I will do A (Outcome 1 of using your product)
I will do B (Outcome 2 of using your product)
I will do C (CTA of your brand)
I will do D (usage of your product)
[Highlight above two things]
Ad 6: New Year Resolution Based:
Messaging :Try different variations with different style of memes
V1: I will do A in 2025 (Outcome 1 of using your product)
V2: I will do B in 2025 (Outcome 1 of using your product)
V3: That “Yes” moment after achieving C (Outcome 3 of your product
Ad 7: New Year Resolution based
Messaging
In 2025, I am going to X (outcome)
It doesn’t matter Y1 (pain point)
It doesn’t matter Y2 (pain point)
It doesn’t matter Y3( pain point)
Visual
V1: Just messaging
V2: Image of your ICP
V3: Image of your ICP in action
V4: Try one image like this also
Video Ads
Ad 1: 4 CLEAR WAYS TO DO "X OUTCOME IN 2025"
KEY CALLOUT: Saying that doing x things over x period will result in y outcome in the coming year
CORE VISUAL: Holding small placards/notes that will be shown to the camera
Reference: Link
Ad 2: IF I WANTED TO GET "X OUTCOME IN 2025" THIS IS WHAT I WOULD DO
KEY CALLOUT: Here's how to get 'x' outcome in 2o25 - listicle type
CORE VISUAL: Show multiple b-rolls of steps/actions to be taken to achieve output
Reference: Link
Ad 3: STOP! DON'T LET YOUR PARTNER DO THIS IN 2025
KEY CALLOUT: Don't let the "concerned person" continue this habit in 2025
CORE VISUAL: Recording of person doing an old habit - then being forced to switch to a new one in 2025
REFERENCE: https://x.com/social_savannah/status/1745529367705608260Concept 4
Ad 4: TEXT BASED: EVENT/DISCOUNT
KEY CALLOUT: Need to callout fomo on missing a discount/sale/shopping
CORE VISUAL : Hook is text-based (with emoji) - core messaging is camera-based
REFERENCE:
https://x.com/social_savannah/status/1722679037901029817
Ad 5: Hope: In 2025, you are going to do X:
Same messaging as that of static ad no 7
Visual: Straight to the camera in the hook. And add brolls of outcomes. Purely hope based
However simple it may sound, it was my winning ad of Jan 2024.
Ad 6: Animated version of offer-based ads
Created animated version of offer-based static ads (Ad 2 & Ad 3)